You’ve written the perfect piece of marketing content, work that’s sure to attract your target customer and boost your company’s visibility. .But will have the reach you hoped for? Social Vantage is dedicated to helping you learn the most effective ways to market your content so it’s seen by the right eyes and yields the results you’re hoping for, rather than simply the results you settle for. Let us share 5 ways to maximize your content marketing stratagem.
Let Your Customers And/or Prospects Do It for You
If you ever find yourself scraping the bottom of the idea bowl in search of a stray morsel, check your inbox. You may have received a question from a customer or prospect that could make for a great content idea.
For instance, you could answer a customer question in the form of a blog post. You never know how many members of your target audience may have the same question and instinctively use a search engine to uncover the answer.
Rather than potentially losing your audience or business prospects to competitors who show up on search engine results, make yourself a fount of useful information, one that your customers rely on. When it comes to your marketing angle, your answer could be shared across multiple platforms, such as social media, blogs, and editorials.
Write a Product or Book Review
There are likely specific products you use in your business or industry, so why not share them with your audience? You can write up content or a review on a product you enjoy using, which is a great way to engender trust and the favor of product manufacturers, which in turn might send some new business your way.
The same principle applies to books you find helpful in your business. Even if the product manufacturer or author doesn’t send new business or prospects your way, your readers or audience might find your insight helpful, something that’s sure to generate trust. Be sure to make that review shareable across all social media platforms so customers who found your review helpful can distribute it across their networks.
Chances are good that there are a few professional discussion forums for your specific industry. We recommend that you not only participate in those forums but that you look for opportunities to market your content. For instance, if someone on the forum has a question that’s similar to one you’ve answered on your company blog, you could include a link to that post.
One thing to bear in mind with this suggestion is that you don’t want to look as if you only use discussion forums for marketing purposes. Doing so is a good way to rub participants the wrong way and look more like a spammer and less like a legitimate and trustworthy business.
While email is sometimes sold as being a dated form of communication, that notion couldn’t be further from the truth. Email usage and marketing has grown steadily over the last few years.
On your business site, be sure you have a button that lets visitors and customers sign up for your company e-newsletter. Your newsletter is where you can share the latest company developments, upcoming and ongoing projects, images of business and employees to offer a glimpse of your company culture and your latest blog entries. Newsletters are a great way to keep your audience engaged and up-to-date on what’s going on with your company. Additionally, they make for a great way to market your content.
While newsletters most certainly have their uses, they have to be used wisely. For instance, you don’t want to send out a newsletter too frequently, mainly because doing so might annoy your subscribers, which can quickly turn them into unsubscribers. You also want to make sure you have useful and interesting information in your newsletter, items of interest that people actually care about and want to read. To help with putting together a good company e-newsletter, ask customers and subscribers as well as your employees what they want to see. This is a lot easier than coming up with ideas all on your own.
You also want to make sure you have useful and interesting information in your newsletter, items of interest that people actually care about and want to read. To help with putting together a good company e-newsletter, ask customers and subscribers as well as your employees what they want to see. This is a lot easier than coming up with ideas all on your own.
Good content does neither your company nor your target audience any good if it simply sits on the shelf collecting bits and bytes of dust. Be sure to put these tips to good use the next time you find yourself wracking your brain in search of ways to distribute marketing content you and your team work so tirelessly to compose across all your social platforms, company blogs, and other sites where great content lives.