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Pinterest can be your powerhouse for increased engagement, traffic, leads and sales all while building your Pinterest brand. Use these 5 tips for increased growth and exposure on Pinterest!

  1. Add the Pinterest Widget

By installing the Pinterest Widget in several prominent places on your website and blog, you make it easy for people to find and follow your Pinterest account.

You can use the widget builder on Pinterest, to create and customize a Pinterest button to match your branding.

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  1. Repin – Repin – Repin!

The more you share, the merrier! Improve your Pinterest presence by sharing other pins! Sharing pins is a major key for attracting other followers.

Pinterest helps you to find pinners with similar tastes… after you pin an image, you will see a list of other boards where people have pinned this same pin, making it easy to find other pinners to follow! The more pins you share, the more likely it is that your boards will be seen!

Pinterest is a visual tool that helps pinners discover and save creative ideas. As a user, when you find and pin multiple images that people love, Pinterest will recommend you to those who “liked” and pinned that same image; helping you to attract more followers.

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  1. Commenting

The “Popular” section on Pinterest is home to pins that have been repinned, liked, and commented on several times. Take advantage of this and get people to check out your own page by commenting on these!

Make your comments meaningful! You want to show people that you are engaged and interested in the pin subject. Leaving a thoughtful comment will make people want to check out your page and follow you.

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  1. Cross Promotion

Connecting other social channels with Pinterest is a great way to attract your Facebook Fans and Twitter followers to your Pinterest account. You can easily tweet your recent pins and display Pinterest activity on Facebook.

You can choose different types of activity that you’d like your fans to see, and with the click of a button, they will be surfing across your Pinterest Boards.

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  1. Promote Popular Boards

Many Pinners prefer to follow a specific board on a subject they are interested in, rather than an entire Pinterest profile. Go through your Pinterest page and look for your most popular boards, these are the boards that have the most followers and repins. Once you have selected the boards you want to promote, use these three tips to increase your number of followers on these boards.

  1. Place your popular boards on the top row of your Pinterest page to get more people to notice them.
  2. Use the board widget to display 30 of the latest pins from the selected boar and lead views to that board by clicking on it.
  3. Invite board contributors to pin on your boards. This will help attract their followers to your page, as the board will now be displayed on their page too! The more pins that are created or shared to this board will increase its exposure!
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Happy Pinning!

Morgan Glunt

About Morgan Glunt

Morgan Glunt is the Director of Operations at Social Vantage. She has worked with international clients as well as business development conferences to increase leads and sales through strategic marketing efforts across all social media platforms. Morgan graduated from Temple University with a bachelors in Advertising. When she isn’t in the office you can find her exploring the arts and entertainment in nearby Philadelphia!

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