Donald Trump vs Hillary Clinton: Who is the better Social Media Marketer?

by & filed under General Social Media Strategy.

Prior to the 2008 election, social media had been most effective for advertisers in the commercial & service sectors. Rarely had we seen public figures step into the limelight via social media (SM), nor had we seen one effectively use SM to invigorate a campaign with a progressive, liberally minded social media presence. President Obama‚Äôs… Read more »

How to Build a Marketing Mix for Your Social Media Marketing Campaign

by & filed under General Social Media Strategy.

Developing a social media marketing campaign can be a daunting task for any business. However, the key to developing any successful social media campaign begins with identifying the purpose of the campaign, and the relevance of the campaign to your business. Many small businesses are eager to dive into social media campaigns with little knowledge… Read more »