If Facebook was a country, it would be the largest country in the world. With over 1.5 billion users on Facebook, the potential reach for your business is exponential utilizing the Facebook advertising platform. Facebook has made the platform user friendly, however there are marketing techniques that need to be implemented in order to have a cost effective and scalable campaign. You most likely know the features of the Facebook advertising platform and the ability to target by age, gender, location, interests and even behavior, however what are the main benefits?
#1. Increase Exposure of Your Business
When it comes to getting your business in front of your ideal customers, you think you may need to spend thousands of dollars on a print advertising campaign and maybe 40% of the people you are reaching are qualified customers and looking for your product / service. With Facebook advertising, you can run a PPE (pay per engagement) campaign, where you can essentially spend very minimal advertising dollars and reach thousands of people that are idea customers for your business. When your ideal customers log on to their Facebook, they will be able to see your business’s message directly in the newsfeed.
#2. Increase Lead Generation and Customers
Facebook advertising allows you to setup web click campaigns that allow you to send targeted people directly to a landing page or website. A typical landing page should include a name, email and phone number field where you can capture the person’s email as a lead for your business.
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