Case Study – Lindt Chocolate

About Lindt Chocolate: Lindt Chocolate is is a multi-billion dollar Swiss chocolatier and confectionery company.

Challenge

Lindt Chocolate hired Social Vantage in an effort to increase exposure, website traffic and ultimately more conversion through Instagram during the holiday season. The Social Vantage team managed Lindt’s Instagram, designed & developed multiple variations of Instagram ads and successfully optimized their Instagram campaigns to increase sales from the Instagram direct response campaigns.

Over 1.4 Million People Reached On Instagram In Under 30 Days

Approach

Lindt Chocolate’s main objective was to increase their overall reach and exposure on Instagram. They wanted to reach a very specific audience with a very specific message promoting a few of their new products through the holiday season. Our team designed the creative and copy for their Instagram ad campaigns, implemented the targeting strategy and successfully launched multiple variations of direct response ad campaigns at once.

Lindt Instagram Content

Instagram Advertisements

The Social Vantage team built out and optimized multiple ad variations for Lindt Chocolate.




Results

The results for Lindt Chocolate’s Instagram campaign with Social Vantage were tremendous. Lindt Chocolate’s Instagram exploded with tons of social engagement and grew at a faster rate than ever before. The Lindt Chocolate Instagram ad campaigns reached well over 1.4 Million people and achieved 2.1 Million impressions with only $2,407.12 spent on the ad campaigns total.