Challenge
After trying Facebook and Instagram advertising on their own and receiving frustrating results, Pure Barre contacted Social Vantage about a full service advertising program. Pure Barre’s main challenge was figuring out how to use social media advertising to drive tangible, quantitative results that turned into real revenue. Pure Barre naturally received great organic engagement in the form of likes, comments and shares, but their main frustration was that NONE of this so called “Engagement” was leading to any trackable sales. Once Pure Barre moved forward with Social Vantage, we had a strategy planned out and implemented for them within 7 days. Within 5 days of running advertisements, Pure Barre had received 43 leads (new inquires) for their fitness classes.
Campaign Steps
Service Setup > Strategy Planning > Strategy Implementation > Results Overview
Approach
Pure Barre’s main goal was to drive high quality leads (Foot Traffic) into their gym that would ultimately sign-up for a monthly plan. The first step in our team’s approach was to develop a strategy and overall campaign idea to generate more foot traffic into the Pure Barre gym. The campaign idea we decided to implement was a “First Class Free” incentive. This was the inticing offer that we would present to our target market in the advertisements. We decided to build out a professional one-page web-form that would be used as the “Landing Page” when someone clicked the advertisement. This form was used to capture the information of people who were opting in for the Free class.
Landing Page Design & Development
Facebook and Instagram Advertising
Facebook and Instagram advertisements were both used for Pure Barre’s advertising campaign. Instagram was a top performer with Facebook Mobile News Feed Advertisements close behind!
Facebook Desktop News Feed Advertisement
Instagram News Feed Advertisement
Campaign Funnel And Process
STEP 1: Instagram / Facebook Advertisement
STEP 2: Traffic is sent to a landing page.
STEP 3: Leads funnel directly into client’s email account or CRM system daily.
STEP 4: Pure Barre calls the leads and schedules their free class!
STEP 5: Pure Barre puts on an amazing workout for the first timer!
STEP 6: Pure Barre signs the first timer to a monthly recurring membership!
43 leads In 7 days With $122.47 In Ad-Spend For ONE Pure Barre Location!
Results
Within 7 days of launching the Instagram and Facebook advertising campaigns, ONE Pure Barre location had 43 leads in their inbox with only $122.47 in advertising spend. That is a cost per lead of $2.84! Our landing page was converting at 14.52% meaning about 15% of the people who were VISITING our landing page we’re opting in for a Pure Barre class!
