About Slim Plate System Slim Plate is a 4 Stage Weight Loss system that helps people slim down in Just 4 Months and all while eating real food. The Slim Plate System is known for being the new Doctor designed complete weight loss program in a box.
When Slim Plate decided to move forward with us for social media management, we knew that there would be an uphill challenge to market them effectively on social media. Being in the fitness / weight loss industry, we knew it would be tough since weight loss is arguable one of the most competitive niches online today. After Slim Plate managed their own social media marketing for about 1 year, they were able to capture 13,000 likes on their Facebook business account. In most cases that would be impressive, but in the weight loss industry, they were still far behind everyone else. Our team knew that managing the social media for Slim Plate would be challenging, but we had full confidence in our proven strategies to execute a great campaign for their social media. The main challenge for Slim Plate was really gaining enough of a following to be taken seriously in the weight loss market. We had the strategies in place, we knew who we were trying to reach and we were excited to launch.
The approach we took for Slim Plate’s social media strategy was heavily focused on Facebook. We are very experienced in the fitness / weight loss niche so from the start we knew that Facebook would be the best performing social media channel for Slim Plate. Once we made the decision to push Slim Plate’s Facebook above the other channels, we decided to plan out multiple campaigns for their brand. We built, managed and monitored 5-7 ads per month with multiple split tests and re-builds in the process until we were able to get the cost per click and cost per like down below $0.15 per click or like. Once we had the ads in place that we could scale, we pushed more budget into those ads.
On the content side of the strategy, we knew we were competing with multiple other weight loss brands so we needed to make Slim Plate stand out from the other brands. We were able to accomplish this by not being heavily “promotional” about their own products. The content strategy consisted of “educating” their audience with high quality content on how to stay fit and eat healthy. This fully captured the trust of their audience and gave us the opportunity expand rapidly with the brand. Once the ads were up and ready to scale, they started to gain massive virality, which in return turned into major organic exposure for Slim Plate.
Facebook Mobile Ad
The results on Slim Plate’s social media marketing campaign have been spectacular. Over a 6 month period, Slim Plate’s website traffic increased over 150% with over 15,000 new website visitors. Their Facebook page likes increased 21,126 and they are now bringing in many sales consistently everyday.
The content strategy we used for Slim Plate launched Slim Plate into an organic virality pipeline. Friends of friends of friends started to like the page based on the educational and engaging styled content we were pushing out. The advertisements scaled to thousands of website visitors and new likes each month. Overall, Slim Plate is now a good competitor on social media in the weight loss industry. Our strategies not only took their social media to the next level, but also their business.