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Managing several Facebook pages and ad accounts can be a pain, but Facebook’s new management tool, business manager, can change that! It’s time to separate your personal Facebook profile and business Facebook profile. By using Facebook business manager you can gain access to pages and ad accounts without being friends with your co-workers, clients or… Read more »

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 Have you been considering running a contest for your business on social media? Promoting a contest or giveaway on Facebook is a great way to increase engagement and exposure for your brand. When it comes to executing a successful campaign, there are a few important things to consider.   What is the goal of this… Read more »

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Posting daily content to your business’ social media channels is a major key to having a successful social media marketing presence. The problem today is that most businesses have either no idea what to post, or they post 3 times per day and every post has a call-to-action to buy something from them…no thanks, yawn… Read more »

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Over the past few years, Facebook has seen a huge decline in organic reach. On average, a typical Facebook post only reaches about 1-3% of the page’s fans. Why is this happening? There is way more content being produced on Facebook than there is time to absorb it. The competition in our News Feeds is… Read more »

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There are dozens of questions that can be asked about how to create a successful Facebook campaign. One of the overwhelming challenges of creating a campaign is maintaining quality posts that continuously engage your audience. However, with the use of Facebook Insights we can track the rate at which people are engaging with certain posts…. Read more »

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Facebook insights are basic statistics offered by Facebook to track the performance of your Facebook page. The new feature offers a deeper look at how people are interacting with different brands on Facebook by examining various content regarding brands as well as the admins of the Facebook page. There are numerous things you can look… Read more »

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1. Facebook Finds YOU!  Unlike Google AdWords, which waits for users to type in a specific keyword or chain of keywords before an advertisement appears, Facebook advertisers work their magic to find YOU. How exactly do Facebook advertisers do this? It’s actually quite simple! It starts by understanding a little bit how Facebook works. Which… Read more »

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Here at Social Vantage we are incredibly excited to finally test out this new feature! It has been rumored that this feature has been slowly rolling out since around last year, but we have only seen the new layout on big media outlet Facebook pages.   What is new in this update you ask? First,… Read more »

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Here at Social Vantage the question of how to properly obtain Facebook likes pops up from time to time. We wanted to explain the proper process for obtaining these Facebook likes and truly growing your page. You may have come across some different sites that offer to grow your page by 500 – 1000 Facebook… Read more »