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Do you have visitors coming to your site but not following through to buy a product or opt-in on your lead generation form? Complete this circuit by showing your ads AGAIN┬áto this already warm traffic audience. Showing your ads to people who already KNOW you and have already visited your website will increase conversion rates… Read more »

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Step 1: Evaluate your target market audience and determine who or what Instagram accounts your page has the most influence on. Find and make a list of the Instagram accounts that have a large following and has the same target audience as your business. For example: If you are responsible for growing an Instagram account… Read more »

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In late October I began working with NY-Ish, a company based out of Brooklyn, New York. NY-Ish is a retail clothing and shoe store that distributes in store and online. This particular company has a specific product of designer sneakers that they have restructured to sell as slippers. For this campaign, I specifically targeted 18-40… Read more »

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As of early September 2015, Instagram released the ability to advertise on their platform to agencies. They are slowly rolling their advertising option out to the general public, so if you don’t have access yet, you can either work with Social Vantage, or be patient! In this article, we are going to share with you… Read more »

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We never thought this day would come, but it finally has. Within this past week, Facebook released Instagram as an advertising option on their ads manager (For people that are not aware, Facebook owns Instagram). This is a HUGE milestone in the digital marketing / advertising industry. Everyday, advertisers have waited months, if not years… Read more »