About Nature’s Own Essence Nature’s Own Essence is quickly becoming one of the top leaders in the essential oils market. Nature’s Own Essence is committed to helping people thrive, survive and blossom under increasingly challenging and stressful modern day life circumstances. They are continually searching out and researching additional products to add to their catalog that will provide people with the kind of tranquility and peace of mind that is represented by their repertoire of therapeutic grade and purity controlled essential and pressed oils.
After taking a close look at their competitors social media presence, Nature’s Own Essence knew that they needed to dive in and fully take their social media marketing efforts to the next level. Prior to approaching us to manage their social media, Nature’s Own Essence used social media to release company updates, press releases and engage with their customers here or there, but they never fully took their essential oils product line to the social media marketplace.
With Nature’s Own Essence being in a competitive market and with their competitors miles ahead of them, ew knew that it would be a challenge for us to break into this marketplace on social media. We knew the biggest challenge going into this market was capturing the attention of the individuals who love essential oils and would be interested and open to welcoming a new brand into the social media space.
The approach for Nature’s Own Essence social media strategy consisted of a few different areas overall: Content, ads, community outreach, on-channel interaction and more. We knew in advance that the essential oils market on social media was competitive and that we really needed to connect on an organic level with our audience in order to fully capture our piece of the market. We wanted to help Nature’s Own Essence connect with their target audience on social media to increase brand awareness, generate more sales and offer a better customer support system. We used a combination of strategic “educational-engaging” content and specific advertising campaigns for this project.
Educational Styled Post: (25 Likes, 22 Shares)
This post is an “Educational” styled post we used for Nature’s Own Essence. This type of post is designed to educate the fans on a specific subject or trending topic within the industry. This keeps fans coming back to Nature’s Own Essence Facebook page for more information on the subject and positions Nature’s Own Essence as an industry thought leader.
After only one month, the results for Nature’s Own Essence were fantastic. Nature’s Own Essence is now receiving consistent sales through their social media channels and their audience continues to grow larger every day. After one month on our Enterprise plan, Nature’s Own Essence has officially captures a piece of the essentials oils market on social media. The customer and fan response has been tremendous and the Nature’s Own Essence brand continues to expand through more reach every day on their social media channels.
After one month of using our Facebook advertisements, Nature’s Own Essence is now capturing sales each day and their reach on Facebook within the last 30 days has been over 80,000 people. This amount of reach on Facebook has provided massive amounts of exposure to the Nature’s Own Essence brand. Within a few months Nature’s Own Essence will be a leader in their industry on social media. We are proud to work with such a great company and we are excited to see what the future brings for Nature’s Own Essence!